Market-Level Economic Base Research Sources


A. Demography

Historical Counts

Decennial Census of population and housing Characteristics


This website provides 100% count of population and housing subjects. Population items tabulated include age, race, sex, marital status, origin, household type and household relationship. Housing items would include tabulated data contains occupancy-vacancy status, tenure, units in structure, value, contract rent, meals, and number of rooms in housing units.

Current Estimates and Forecasts

Bamberg-Handley, Inc

This site displays geodemographic and household expenditure data for the US, Puerto Rico and various other countries. For Example, current estimate of household expenditures for over 750 products for every Block Group, Tract, Zip Code, County and State in the US.

CACI Marketing Systems

CACI's geodemographis databases includes, shopping centers, lifestyles, purchase potential, traffic volumes, crime, and so on. Coverage provided for the US and Europe. Products designed for retail planning, site modeling, and customer profiling. 


Compusearch provides micromarketing data on Canadian businesses and households, including lifestyle segmentation profiles (LSPs), current geodemographics, behavioral data, and current street, boundary and postal code files.

County Statistics

Summary of demographic and economic data by county and state, including census year and projections.

Donnelley Marketing

Donnelley Marketing is a provider of consumer and business information and marketing solutions. In July of 1999, it became a wholly owned subsidiary of InfoUSA. In September 1999, InfoUSA integrated three of its operating subsidiaries: Database America, Walter Karl and Donnelley Marketing, to create one business unit, Donnelley Marketing. Data coverage includes consumer mailing lists, and geodemographics.

Equifax/National Decision Systems

Consumer's income, debt and credit history, including how a consumer has paid credit accounts in the past; used as guide to determine whether the consumer is likely to pay accounts on time in the future.

Experian Information Solutions, Inc

Experian is a credit reporting company, and offers fraud protection services, and prospect list generation. Key data includes Real Estates reports, business public records and credit reports.

Geonomics, Inc

This site offers integrated advanced spatial data processing with comprehensive datasets that allow users to truly take advantage of what has become state of the art in mapping. Data will cover census (1970, 1980, 1990), consumer expenditures, weather risk, crime risk, climate, lifestyle segmentation to consumer behavior.

Population Estimates-National

The Population Estimates Program produces estimates for the US areas within the US and Puerto Rico. Data coverage includes total monthly population, annual population estimates, and quarterly population estimates.

State & Metropolitan Area Data Book

The data book contains a collection of statistics on social and economic conditions in the United States at the State and metropolitan area levels. Selected data for component counties and central cites of metropolitan areas are also included.

Global Insight

Global Insight is a provider of global economic information, offering data on the reshaping of world economies, privatization, globalization, declining trade barriers, etc. Key data includes market potential and segmentation analysis allowing the determination of size of market by industry, and consumer segmentation, etc.

B. The Economy

 Employment and Other Economic Indicators

Current Population Survey

Number of school years completed by the adult population. Decennial census for all areas; annually for the U.S., states and a few large MSAs.

Dun & Bradstreet

Provider of survey data on U.S. and international business

Economic Census, Summary of National Statistics

Displays number of establishments, Sales or Receipts, and Annual Employment Payroll by two-digit SIC codes. Key data includes 10-14 mineral industries, 15-17 construction industries, 20-39 manufactures, 40-49 Transportation, communications and utilities, 50-51 wholesale trade, 52-59 Retail trade, 60-67 Financial, Insurance and Real Estate and 70-87 Services Industries (tax-exempt firms).

Employment Projections

The Office of Employment Projections develops information about the labor market for the Nation as a whole for 10 years in the future: labor force trends by sex, race, or Hispanic origin, and age; employment trends by industry and occupation; and the implications of these data for employment opportunities for specific groups in the labor force, such as youth, the disadvantaged, and college graduates. Time span: 1998-2008 projections.

Industry Labor and Multifactor Productivity

Labor productivity is a measure that relates output to the labor resources expended in producing that output. It is a measure of the efficiency with which labor is being utilized in production. This measure of efficiency reflects improvements in techniques and organization of production - technical change - and the effects of substituting other inputs such as capital and intermediate purchases for labor in the production process.

ABII has a database of 200 million consumers and 12 million business.


RFA analyzes both U.S. macro economy and regional economies. They use large macro econometric models that are said to integrate local and regional data into the model. Projections are provided at the regional and national levels.

Woods & Poole Economics, Inc.

Independent firm that specializes in long-term county economic and demographic projections. Each year Woods & Poole updates its county database and makes a new long-term projection. The Woods & Poole projections are sold in a variety of printed books, on CD-ROMs, as well as diskettes and magnetic tapes. Woods & Poole has been producing long-term county projections since 1983.

Other Economic Indicators

1992 Census of Transportation, Communications and Utilities

To provide periodic and comprehensive data about transportation, communications, and utilities establishments and their activities.

Census of Governments

To provide periodic and comprehensive statistics about governments and governmental activities.

Forecast of Housing Activity

New housing activity and forecast

Natural Hazards Data Resources Directory from the National Geophysical Data Center

Geophysical data.  Natural hazards such as earthquakes, tsunamis, and volcanoes affect both coastal